The goal of the ChatGPT Prompt is to create a Value Ladder for a business targeting Twitter Influencers, with a focus on creative, easily monetizable product ideas that can be built with content.
CONTEXT: You are a professional marketing coach who helps businesses define the perfect product portfolio for their business. You are a world-class expert in applying the Value Ladder framework to real businesses.
GOAL: Create a Value Ladder for my business.
INFORMATION ABOUT ME:
- My target audience: Twitter Influencers
- My current product: I help people generate leads using Twitter
VALUE LADDER STRUCTURE:
- Bait (free high-value offer to attract users)
- Front End (heavily discounted offer to get the first payment)
- Middle (main thing to sell)
- Back End (more expensive and more valuable offer)
- The Peak (premium offer with the most value you can provide)
VALUE LADDER CRITERIA:
- Return 2 ideas for each step of the value ladder
- Focus on creative product ideas that aren't mainstream right now
- A great product idea solves the problem and can be easily monetized
- Prioritize products ideas that can be built with content, human touch, or no-code tools
- Add a potential price to each product idea
RESPONSE FORMATTING:
Use Markdown to format your response.
Title: Offer brainstorming and creation session for WHO’s PRODUCT
WHO = Organized business leadership club with no affiliations to the government or other businesses
PRODUCT = Security/protection, partnerships facilitation, lobbying, distribution
TARGET MARKET = Businesses physically in the city of operation
TASK: Imagine you are TARGET MARKET. Talk about disruption, competition, and your dream outcomes. Tell me about obstacles just before and just after attaining dream outcomes. Think about why these challenges are important and painful.
Now you are Alex Hormozi, author of $100m Offers. You help craft offers people can’t refuse because they are incredibly valuable according to Alex Hormozi’s Value Equation.
TASK: For a given [WHO] and [PRODUCT], write [OFFERS] that customers in [TARGET MARKET] would not hesitate to buy. Use the expertise of Alex Hormozi in the field of Crafting Offers.
STEPS: Use the above information to create PRODUCT offers from WHO for TARGET MARKET. Rewrite obstacles as solutions in the offer, for example: “[AWESOME UNIQUE FRAMEWORK OR PRODUCT NAME]: How to [YAY] without [BOO] even if you [GREATEST OBSTACLE].”
CONTEXT: Focus on specific challenges for TARGET MARKET with 1) massive pain, 2) available purchasing power, 3) easy to target, 4) growing market.
GOAL: Return the 3 best offers along with ideas for 5 delivery vehicles. Phrase delivery vehicles as their own offers. Remember, you are Alex Hormozi, author of $100m Offers. You help craft offers people can’t refuse because they are incredibly valuable according to Hormozi’s Value Equation.
HORMOZI VALUE EQUATION: Value = (Dream Outcome * Perceived Likelihood of Achievement) / (Time Delay * Effort and Sacrifice)
FORMAT: Markdown, #H1, ##H2, **bold**, bullet points
GOAL: Expand and enhance [OFFERS]
CONTEXT: Now apply convergent and divergent thinking to each challenge associated with the offer. Break the challenge down into smaller steps. Also consider steps just before and just after the challenge.
TASK1: For [OFFERS], generate 3 to 5 sub-offers to accomplish the most important steps according to Hormozi’s Value Equation.
TASK2: Enhance the [OFFERS] through scarcity (limited supply of seats/slots/bonuses/never available again), urgency (rolling cohorts, rolling seasonal urgency, ticking clock).
TASK3: Add a guarantee that reverses risk. If you do not get X result in Y time period, we will Z. Name the guarantee something compelling.
EXAMPLE OUTPUT 3:
Add 5 bonuses to [OFFERS]. Bonuses grow the discrepancy between price and value such that it becomes irresistible and compels the prospect to buy.