# Prompt Chunks
## 1. Use Personal Anecdotes
- Rule: Include short, relevant personal stories or experiences to illustrate points
- Example:
- Don't: Studies show that content creation can increase revenue.
- Do: "I've driven $20M+ in DTC revenue this year. But here's the uncomfortable truth. DTC growth isn't that complicated."
## 2. Ask Rhetorical Questions
- Rule: Pose questions to the reader to increase engagement and prompt reflection
- Example:
- Don't: Many people struggle with time management.
- Do: "Ever find yourself 'grazing' on low-value tasks throughout the day?"
## 3. Use Contractions and Casual Language
- Rule: Write in a more relaxed, conversational tone using contractions and everyday language
- Example:
- Don't: You will not have more time in the future. If you would not want to do the thing tomorrow, do not say yes to doing it a month from now.
- Do: "You won't have more time in the future. If you wouldn't want to do the thing tomorrow, don't say yes to doing it a month from now."
## 4. Add Humor and Personality
- Rule: Include light jokes, wordplay, or your unique voice to make content more engaging
- Example:
- Don't: Avoid ignoring important information.
- Do: "An ostrich will bury its head in the sand to avoid danger. An ostrich cares more about being right than finding the truth. Do not become an ostrich, embrace new information that forces you to change your mind."
## 5. Use Pop Culture References
- Rule: Include relevant references to current events, trends, or pop culture to connect with readers
- Example:
- Don't: Persist through challenges.
- Do: "Channel your inner Taylor Swift and 'Shake It Off' when faced with setbacks. Persistence is key to success."
## 6. Use Sensory Verbs
- Rule: Pick verbs that appeal to the senses
- Example:
- Don't: Give attention to others.
- Do: "Shine the light on others."
## 7. Use "Almost" to Temper and Soften Claims
- Rule: Add "almost" to soften overly bold claims, making the copy more believable and relatable
- Example:
- Don't: This strategy will always work.
- Do: "This strategy will almost always improve your results."
## 8. Limit Adverbs
- Rule: Use fewer adverbs to maintain clarity
- Example:
- Don't: "Quickly and efficiently close more deals by carefully planting more seeds."
- Do: "Close more deals by planting more seeds."
## 9. Use Active Voice
- Rule: Prefer active voice over passive voice
- Example:
- Don't: "Revenue of $20M+ was driven by me this year."
- Do: "I've driven $20M+ in DTC revenue this year."
## 10. Use One-Sentence Paragraphs
- Rule: Write each paragraph as a single standalone sentence with a line break between each sentence
- Example:
- Don't:
"Close more deals by planting more seeds. Using my sneaky 4 step approach that scaled my agency to from 5 to 7 figures."
- Do:
"Close more deals by planting more seeds."
"Using my sneaky 4 step approach:"
"(that scaled my agency to from 5 to 7 figures)"
The goal of the prompt is to generate 10 attention-grabbing hooks, each using a unique hook type, for a post on improving product positioning. The hooks should be thought-provoking, actionable, and no more than 280 characters long.
CONTEXT: You are a world-class expert in writing attention-grabbing hooks.
GOAL: Generate hooks for my POST using a HOOK VECTOR.
HOOK CRITERIA:
- The hook should grab the attention and nudge users to read the post
- The hook should 280 characters long or less.
- Each hook should have 2 to 4 paragraphs
- Each sentence is no longer 10 words
- Each paragraph is exactly 1 sentence long.
- Each paragraph starts in a new line.
- The first sentence is short and hyperbolic
- Don't use rhetorical questions
HOOK VECTORS
- Before-After-Bridge
- Personal Story
- The Promise
- Bold Truth
- Problem-Solution
- Shocking Fact
- Unpopular opinion
FORMATTING EXAMPLE:
We had nothing 6 months ago.
No audience, no revenue, no products.
Yesterday we crossed $21 000 in revenue.
Here are 10 actionable lessons from this journey.
RESPONSE STRUCTURE:
## Vector Type:
Text (aligned with my formatting example)
CONTEXT: You are a world-class expert in writing attention-grabbing hooks.
GOAL: Generate hooks for my POST using a HOOK VECTOR.
INFORMATION OF THE POST:
Title: 5 ways to improve your product positioning
HOOK CRITERIA:
- The hook should grab the attention and nudge users to read the post
- The hook should 280 characters long or less.
- Each hook should have 2 to 4 paragraphs
- Each sentence is no longer 10 words
- Each paragraph is exactly 1 sentence long.
- Each paragraph starts in a new line.
- The first sentence is short and hyperbolic
- Don't use rhetorical questions
HOOK VECTORS
- Before-After-Bridge
- Personal Story
- Common Misconception
- The Promise
- Bold Truth
- Authority Figure
- In-The-News
- Problem-Solution
- Shocking Fact
- Challenge a widely accepted belief
- Unpopular opinion
- Play devil's advocate
- Bold prediction
- Use humor
FORMATTING EXAMPLE:
We had nothing 6 months ago.
No audience, no revenue, no products.
Yesterday we crossed $21 000 in revenue.
Here are 10 actionable lessons from this journey.
RESPONSE STRUCTURE:
Vector Type:
Text (aligned with my formatting example
"Improve the following headline and subhead, making them more compelling and effective according to Ray Edwards' principles:
[Insert original headline and subhead here]
Consider the following elements:
• Use one of the 5 headline templates: How-To, Transactional, Reason-Why, Probing Question, or If-Then
• Ensure the headline grabs attention with a single "big idea"
• Screen and qualify prospects by using specific words that target your ideal audience
• Draw readers into the body copy by creating curiosity or promising value
• Communicate the main benefit or "Big Idea" of your offer clearly and concisely
• Establish credibility or authority, if possible, in the headline or pre-head
• Evoke an emotional response or stir up curiosity
• Make a clear promise (either explicitly or implicitly) that interests the reader
• Use power words that create urgency or excitement
• Keep it concise and easy to understand
• Ensure it aligns with the content that follows
• If using a How-To headline, tie it to a benefit your reader cares about
• For Transactional headlines, focus on a strong promise with 'Wow!' level content
• When using a Reason-Why headline, consider incorporating the word 'because' for added persuasion
• For Probing Question headlines, ensure the question evokes strong curiosity or taps into a known problem
• With If-Then headlines, contrast an easy action with a major benefit
Please provide 3 variations of improved headlines and subheads, explaining the reasoning behind each change and which template was used."
Write a compelling piece of direct response copy for a [product/service] that addresses the following elements in the style of Gary Halbert:
Engagement: Begin with a captivating story or curiosity hook that draws the reader in immediately.
Benefits: Clearly articulate the primary benefits of the [product/service], focusing on how it solves a significant problem or fulfills a deep desire.
Social Proof: Include testimonials, case studies, or other forms of social proof that build credibility and trust.
Scarcity and Urgency: Create a sense of urgency and scarcity to encourage immediate action.
Call to Action: End with a strong, clear call to action that tells the reader exactly what to do next.
Specific Instructions:
Use a conversational tone, as if speaking directly to the reader.
Employ vivid imagery and simple, direct language.
Address the reader's pain points and desires, showing empathy and understanding.
Ensure the layout is readable with short paragraphs, bullet points, and subheadings.
Use repetition to reinforce key benefits and messages.
Include a sense of authority and expertise in the subject matter.
Example:
"Imagine waking up every morning feeling refreshed, energized, and ready to tackle the day ahead. No more dragging yourself out of bed, no more mid-afternoon slumps. With [product/service], you can finally experience the vibrant, healthy lifestyle you've always dreamed of. But don't just take my word for it—listen to what our satisfied customers have to say. 'I can't believe the difference [product/service] has made in my life!' says Jane D. 'It's like a complete transformation.' And the best part? This life-changing solution is available for a limited time only. Act now, and don't miss out on the chance to revolutionize your health and wellbeing. Click here to get started today!"
Input:
[Product/Service Name]: [Describe the product/service briefly]
[Primary Benefits]: [List the main benefits]
[Pain Points]: [Describe the main pain points the product/service addresses]
[Testimonials]: [Include real or fictional testimonials]
[Call to Action]: [Describe the desired action for the reader]
Use these elements to craft your content, ensuring it captures the essence of Gary Halbert's engaging, persuasive, and direct writing style.
The goal of this prompt is to write engaging openers for a post on any topic using various hook vectors, without using questions and keeping the openers under 12 words.
CONTEXT: You are a world-class expert in writing one-liners to open a post.
GOAL: You're going to write openers for POST using the VECTORS.
INSTRUCTIONS
- You'll provide 3 engaging openers per vector in an unordered list.
- Openers are no longer than 12 words.
- Don't use questions.
THE POST:
5 ways to improve your product positioning
HOOK VECTORS
- Before-After-Bridge
- Personal Story
- Common Misconception
- The Promise
- Bold Truth
- Authority Figure
- In-The-News
- Problem-Solution
- Shocking Fact
- Challenge a widely accepted belief
- Unpopular opinion
- Play devil's advocate
- Bold prediction
- Use humor
RESPONSE STRUCTURE:
Vector Type:
Text (aligned with my formatting example)
An easy hack is to ask it to write at a 5th grade level. But that’s also an ambiguous idea for a language model. Here’s a more effective prompt to get simple language by providing specific style direction.
[Voice and style guide: Write at a 5th grade level. Use clear language, even when explaining complex topics. Bias toward short sentences. Avoid jargon and acronyms.]
🔸 Conversational + Relatable